Clinically Proven. Up to 100% Dandruff Protection*. (*visible flakes, with regular use) Head & Shoulders Soothe & Strengthen Shampoo and Conditioner control frizz for up to 24 hours From the #1 dermatologist recommended brand Soothe & Strengthen Shampoo and Conditioner have the vibrant scent of fresh fruit and elegant florals pH BALANCED: pH balanced to be gentle enough for everyday use PARABEN FREE: Head & Shoulders Soothe & Strengthen Daily Shampoo and Conditioner are paraben free