Relieves discomfort fast: This Maximum Strength Boudreaux’s Butt Paste diaper cream helps treat and prevent diaper rash, providing fast relief and instantly protecting irritated skin with first use; this product is FSA & HSA eligible in the USA Powerful, protective formula: With more than 2x the rash-fighting ingredient than our Original Butt Paste Ointment, this 40% zinc oxide cream is clinically-tested, hypoallergenic and fragrance-free; this formula is free from parabens, preservatives, dyes and talc Easy application: Change soiled diaper immediately, cleanse diaper area, allow to dry and apply diaper rash ointment liberally; use as needed, especially when exposed to wet diapers for a prolonged period, such as bedtime Safe for use at every diaper change: Our extra strength baby rash cream is perfect for the diaper bag and the changing table; this protective diaper rash ointment is easy to take on the go, making it safe for every diaper change Pediatrician-recommended brand: At Boudreaux’s, our baby essentials have been trusted for over 40 years by pediatricians and parents to help protect irritated skin and kick rash fast