REDUCES 2X CONTAMINANTS VS. STANDARD*: BritaPlus high-density filter traps twice as many contaminants as the Standard filter — including chlorine, mercury, cadmium, copper and zinc — for cleaner, healthier tasting tap water every day HELPS RETAIN MINERALS & ELECTROLYTES: Unlike many filtration systems, BritaPlus filter helps retain beneficial minerals and electrolytes naturally present in your water for great-tasting, balanced filtered water SMARTLIGHT INDICATOR + FRIDGE-FRIENDLY: Brita’s most precise filter change reminder keeps you on schedule; this 10-cup BPA-free pitcher fits in most fridge doors with an easy-fill lid for effortless refills REPLACE UP TO 300 PLASTIC BOTTLES: One BritaPlus filter replaces up to 300 single-use 16.9 oz plastic bottles — reduce single-use plastic and save money every year with Brita WQA NSF/ANSI CERTIFIED: BritaPlus filter is certified by WQA to NSF/ANSI standards; compatible with all Brita pitchers and dispensers except Stream; replace every 40 gallons or approximately 2 months. *vs. Standard filter. Substances reduced may not be in all users’ water