VOLUMIZING MASCARA, with a false lash effect providing up to 12x more volume* and up to 24H of wear for your most dramatic lashes yet. VOLUMIZING & LENGTHENING, is smudge-proof and does not flake.The soft brush and wavy fiber bristles deliver high intensity ultra-black pigments, evenly coating each lash for clump-free volume. WAVY FIBERS, Innovative bristle fibers for quick volume and sensorial application. BIG FORMULA, our blackest formula with longwearing polymers and volumizing supple waxes. FRANCE HAS A WORD FOR BEAUTY: LANCÔME – Since its founding in 1935 by visionary parfumeur Armand Petitjean, the luxury brand has been synonymous with efficacy, innovation, and French elegance.